Description
Information about the family history and the coat of arms
Family history
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Family history Duca di Urbino
The Dukes of Urbino – A court as a work of art
The history of the Dukes of Urbino began on the rocks of San Leo. There, in the 12th century, the Montefeltro family emerged, presumably a cadet branch of the Counts of Carpegna. Emperor Frederick II granted Urbino to Buonconte in 1213; in 1234 the family established its rule. Between the Pope, the Emperor, and the rival Condottieri, the Montefeltro family claimed its well-managed territory.
In 1443 Pope Eugen IV. elevated Oddantonio da Montefeltro to the title of Duke. After his death, in 1444 his half-brother Federico took over the government. The successful general was also a passionate humanist. He expanded the Palazzo Ducale into an elegant residence, amassed a famous library, and attracted Piero della Francesca, Luciano Laurana, and Francesco di Giorgio Martini to his court. In 1474 Pope Sixtus IV confirmed his title of Duke. Urbino became a shining center of the Renaissance.
His son Guidobaldo and Elisabetta Gonzaga continued to run the cultivated court. Baldassare Castiglione found here the model for „Il Cortegiano“. Since Guidobaldo had no son, he adopted his nephew Francesco Maria della Rovere, Federico’s grandson through his daughter Giovanna. Thus, the duchy passed in 1508 under the family’s memory of the Della Rovere.
Francesco Maria had to defend Urbino against papal claims, but regained it in 1521. His descendants ruled from Urbino and later from Pesaro, promoting art, ceramics, fortification, and administration. The last duke, Francesco Maria II, handed over the government to his son Federico Ubaldo. After his early death, he arranged the transfer of the country to the Church, which was completed in 1631. His granddaughter Vittoria della Rovere brought valuable art collections to Florence.
The Ducal Palace, Federico's Studiolo, and the preserved Renaissance city tell the story of Montefeltro and Della Rovere. Since 1998, the historic center of Urbino has been a UNESCO World Heritage Site – a cheerful, stone-built legacy of an extraordinary court.
Sources: Treccani, UNESCO World Heritage Centre, General Catalogue of Cultural Properties
Coat of arms & Heraldry
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Family coat of arms Duca di Urbino
That Coat of arms of the Duchy of Urbino in the heraldic tradition of the House of Da Montefeltro.
Quartered: Fields 1 and 4 in gold with a black eagle; Fields 2 and 3 in gold and blue with a diagonal band on the left, on the first golden band a black eagle. Above all, a red pillar with the jagged keys of Saint Peter, above it the papal tiara.
The Da Montefeltro ruled over Urbino and held the title of duke since the 15th century.
Sources: Registro Araldico Italiano, Registration No. 880, with Italian blazonry of the crest Coat of armsand the church spire, Biblioteca Apostolica Vaticana, project „The Library of a Humanist Prince“, on the development of the Montefeltro coat of arms Coat of arms and the church spire after 1474, and on the correspondence between the ducal coat of arms and that Coat of arms of the Da Montefeltro
Overview of your title package
What the title of nobility contains
Discover the fascination of historical noble titles. With each appointment, you receive a first-class package that perfectly combines tradition, personal recognition, and stylish representation:
Your certificate
Authentic design with a historic flair: For each region, we create a certificate of appointment in the distinctive, country-specific style – complete with the appropriate coat of arms of your chosen title.
Share this special moment: Upon request, you will receive a free partner certificate and certificates for your children, so that the whole family can participate in the tradition.

Your own coat of arms
Each title comes with the corresponding historical coat of arms, which you receive as a high-resolution file. You can use it completely freely in private and professional contexts – whether on letterhead, business cards, or seals.

The Companion Book
The book „My Title“ takes you in detail into the multifaceted world of your new aristocratic title and offers valuable practical tips for everyday life, stylish guidance, and background information on history.

Our accessories

Golden ID Card
Crafted from premium aluminum in business card format, the gold ID Card makes your title look stylish and mobile.

Gold coins
Fine gold and silver-plated medallions combine coats of arms, names and titles in a glossy, unique design.

Emblem stamp
The self-inking stamp quickly, cleanly and precisely transfers your personal emblem onto letterhead paper.

My own wine
Choose fine red or white wine with an elegant, personalized label for a stylish look.

Wappen Gläser
The masterfully engraved wine glasses display their coat of arms, name and title in stunning brilliance.

Precision pliers
The elegant embossing pliers embellishes letterheads or documents with a tactile, colourless relief embossing.
Honorary membership
Membership of the Noble Society Institute enriches your title with another dimension of exclusive representation. Validated by a magnificent certificate in your name, with no ongoing fees or obligations.










