Description
Information about the family history and the coat of arms
Family history
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Family history Principe di Salerno
The Princes of Salerno – The great stage of Sanseverino
The princely history of Salernos is closely linked to the Sanseverino family. Its roots date back to the Norman conquest of southern Italy. In the 11th century, knight Turgisio of Rota, following Robert Guiscard, conquered the territory north of Salerno. The family adopted the name of San Severino after the castle of San Severino. Through marriage, royal service, and collateral lines, it became one of the most powerful houses in Naples.
Ruggero Sanseverino supported Charles of Anjou in the 13th century and fought at Benevent in 1266. Later members served as viceroys, grand marshals, cardinals and military commanders. From the counts of Marsico came Roberto Sanseverino. He fought in serious battles with King Ferrante of Aragon and was elevated to the first prince of Salerno in 1463. As a grand admiral, he transformed his court into a meeting place for artists and scholars.
His son Antonello inherited an extensive territory in 1474. As head of the Barons' conspiracy, he came into conflict with the Crown of Aragon and sought protection in France. His son Roberto received his title and possessions back in 1506 and won the philosopher Agostino Nifo for the old university of Salernos.
Ferrante, the fourth prince, displayed the most brilliant court. He served Charles V in Tunis, Algiers, and the Italian Wars; he received him in 1535 with great pomp and promoted theater, philosophy, and medicine. As the spokesman of Neapolitan nobility, he opposed a Spanish-inspired Inquisition. The conflict with Vice-King Pedro de Toledo led him to France in 1552; his Salernian possessions fell to the crown.
Ferrante died in 1568 far from his homeland, but other lines of the Sanseverino family continued, especially the princes of Bisignano and the Marcellinara line. Castles, palaces, and the Salernos learned tradition remind of a family that always associated politics with remarkable cultural curiosity.
Sources: Treccani, Dizionario Biografico degli Italiani, State Archives of Salerno, General Catalogue of Cultural Assets
Coat of arms & Heraldry
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Family coat of arms of the Prince of Salerno
That Coat of arms the Princes of Salerno came from the House of Sanseverino.
Quaternary: Fields 1 and 4 in silver with a red bar; Fields 2 and 3 in gold with four red poles.
Roberto Sanseverino was born in 1463 in Prince of Salerno. The Salernitan branch carried the coat of arms in a quadrangular form with the royal symbols of Aragon.
Sources: Registro Araldico Italiano, Blazonry of the Stammwappen, Nobili Napoletani, expressly dedicated to the anniversary Coat of arms of the branch of the Princes of Salerno, G. B. di Crollalanza, Volume II, Sanseverino
Overview of your title package
What the title of nobility contains
Discover the fascination of historical noble titles. With each appointment, you receive a first-class package that perfectly combines tradition, personal recognition, and stylish representation:
Your certificate
Authentic design with a historic flair: For each region, we create a certificate of appointment in the distinctive, country-specific style – complete with the appropriate coat of arms of your chosen title.
Share this special moment: Upon request, you will receive a free partner certificate and certificates for your children, so that the whole family can participate in the tradition.

Your own coat of arms
Each title comes with the corresponding historical coat of arms, which you receive as a high-resolution file. You can use it completely freely in private and professional contexts – whether on letterhead, business cards, or seals.

The Companion Book
The book „My Title“ takes you in detail into the multifaceted world of your new aristocratic title and offers valuable practical tips for everyday life, stylish guidance, and background information on history.

Our accessories

Golden ID Card
Crafted from premium aluminum in business card format, the gold ID Card makes your title look stylish and mobile.

Gold coins
Fine gold and silver-plated medallions combine coats of arms, names and titles in a glossy, unique design.

Emblem stamp
The self-inking stamp quickly, cleanly and precisely transfers your personal emblem onto letterhead paper.

My own wine
Choose fine red or white wine with an elegant, personalized label for a stylish look.

Wappen Gläser
The masterfully engraved wine glasses display their coat of arms, name and title in stunning brilliance.

Precision pliers
The elegant embossing pliers embellishes letterheads or documents with a tactile, colourless relief embossing.
Honorary membership
Membership of the Noble Society Institute enriches your title with another dimension of exclusive representation. Validated by a magnificent certificate in your name, with no ongoing fees or obligations.










